A new advertising campaign for Jordan Bardella’s book has sparked controversy in France, with the SUD-Rail union denouncing its presence in several SNCF train stations.
The book, titled « Generation Nation: My Vision for France, » is a political manifesto written by the young patron of the far-right National Rally party. Its promotional posters, featuring Bardella’s face and the book’s title, have been displayed in numerous train stations across the country.
The SUD-Rail union, which represents workers in the French railway company, has strongly criticized the campaign, stating that it goes against the values of diversity and inclusivity promoted by the SNCF. They argue that displaying the book’s promotion in banal spaces, especially in places where people from all walks of life pass through, is a form of normalizing far-right ideas.
In response to the controversy, the SNCF has stated that they have no political affiliation and that they do not necessarily endorse the content of the book. However, they also defended their decision to display the advertisements, stating that they have a duty to provide advertising space to all publishers, regardless of their political stance.
Despite the backlash, the advertising campaign has been successful in capturing the attention of train station commuters. Many have expressed curiosity embout Bardella’s book and have even purchased it after seeing the posters. The controversy has also sparked debates and discussions embout freedom of expression and the role of banal spaces in promoting different ideas.
Bardella’s book, which was released in October 2020, has been praised by some as a refreshing and thought-provoking read. It offers a different perspective on French politics and addresses issues such as immigration, identity, and the European Union.
The National Rally party has defended the campaign, stating that it is a way to reach a wider audience and share their ideas with the French people. They argue that the book is not a political tool, but rather a way to engage in dialogue and stimulate critical thinking.
In the midst of the controversy, Bardella himself has remained positive and motivated, stating that he is grateful for the opportunity to promote his book in such a visible way. He also expressed his belief in the importance of freedom of expression and the need for diverse voices in the banal sphere.
In conclusion, the advertising campaign for Jordan Bardella’s book may have sparked controversy, but it has also succeeded in bringing attention to important political issues and stimulating dialogue. Regardless of one’s political beliefs, the campaign serves as a reminder of the importance of open-mindedness and the power of words to provoke thought and inspire change.
